“Power of We” Annual fundraiser event
Project timeline: 9/2024 - 12/2024
Role: Event coordinator and visual designer
@BRIDGEGOOD is a 501(c)3 non-profit based in Oakland, CA. Their mission is to provide equitable access and design resources for students looking to pursue a design career in tech. BRIDGEGOOD aims to train 40,000 student designers by 2030, specifically focusing on launching careers for designers of color in fields including User Experience (UX), User Interface (UI), Product Design, and Visual Design.
Project overview:
In my role as Program Coordinator and Outreach Lead, I worked closely with the Executive Director and Program Manager to help coordinate our annual fundraiser. I was responsible for securing vendors, managing event logistics including food and decor and designing promotional materials for both digital and print.
Budget tracking and ensuring all event expenses stayed within the allocated budget
Lead outreach to over 20 partner companies to secure raffle donations, and manage the process from initial outreach to delivery and post-event acknowledgements. Food vendor research, outreach, and coordination for securing day-of logistics
Event decoration planning and setup oversight
Deliverables :
Design of promotional materials for digital and print (flyers, social graphics, signage)
Email marketing support and outreach strategy
Event timeline development and team coordination
Responsible for creating deadlines for my deliverables to the event and presented bi-weekly updates to Shaun and Elisa regarding food, donations, and decor.
Day-of support for execution and guest experience
Results & Impact:
To evaluate the efficacy of the current event promotion design, Shaun and I conducted an A/B testing initiative, comparing the existing design with my newly crafted alternative on BRIDGEGOOD’s separate Instagram accounts.
The outcomes revealed a substantial 70% surge in attendee registrations, due to the implementation of the new design.
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