Good Karma Adventures is a cruise planning agency based in Petaluma, CA. The owner reached out to me looking for a more personal, modern, identity revamp. I was hired as the graphic designer to create new print and digital materials.

Project overview:

  • Their existing identity didn’t communicate as much unity across digital and print mediums as client wanted.

  • I met with her numerous times to ensure the new design communicated the calm and serenity feelings associated with traveling.

Deliverables:

  • Brand refresh concept and visual direction development

  • Updated logo variations for print and digital use

  • Refined color palette and typography system

  • Social media post templates and visual asset creation

  • Guidance on consistent brand usage across platforms

Old design:

Their existing identity didn’t communicate as much unity across digital and print mediums as client wanted

New design:

Their existing identity didn’t communicate as much unity across digital and print mediums as client wanted

Travel Agency Rebrand

Project timeline: 6/2024 - 8/2024

Role: Graphic designer & illustrator